Youshun Laser Goes Global with High Quality: Achieving Both Brand and Performance, Chinese Enterprises’ Cross-Border Initiatives Help Businesses Truly Integrate into Local Markets
12/20
2024
A new wave of globalization is upon us, with an increasing number of manufacturing enterprises setting sail in the global market and becoming the backbone of China’s “Made in China” exports.
Laser enterprises such as Youshun Laser, as pioneers in developing new forms of productive forces, are leveraging their robust strengths in technology, products, and services to continuously expand into overseas markets. This not only broadens their global business footprint but also further enhances brand competitiveness and unlocks new drivers for sustainable growth.
Reimagining the Value of “Differentiation” in Global Expansion
Youshun Laser is a high‑tech enterprise centered on laser technology, with its production base located in Suqian, Jiangsu. The company adopts an integrated business strategy encompassing R&D, production, sales, and service, enabling it to provide customers with personalized and professional laser processing system solutions.
In its global expansion, Youshun Laser has consistently prioritized its own brand and customer service, developing a differentiated, locally tailored competitive strategy. According to Li Zhaojun, CEO of Youshun Laser, in developed regions such as Europe and the United States, the company focuses on “mid-to-high-end” markets, delivering high‑quality products and services to build a distinct brand identity. Meanwhile, in regions like the Middle East and Southeast Asia, Youshun Laser adopts a dual‑pronged approach, balancing “mid-to-high-end” and “mid‑to‑low‑end” offerings to simultaneously emphasize quality and cost‑effectiveness, thereby further enhancing the brand’s influence among diverse customer segments.
The prerequisite for Youshun Laser’s “tailored-to-local-conditions” approach to going global is its precise understanding of customers in different overseas markets. By engaging in deep, cross-border collaborations with Chinese enterprises that naturally adopt a “customer-centric” perspective, Youshun Laser has gained a thorough grasp of the behavioral characteristics and content preferences of audiences in target export countries and regions, continuously enhancing brand visibility and diversifying customer acquisition channels. Furthermore, by conducting in-depth analyses of cultural and societal factors across various markets, Youshun Laser has redefined product and brand value, laying a solid foundation for expanding its overseas operations.
Moreover, with the support of Zhongqi Cross-border, Youshun Laser has successfully revamped its digital marketing capabilities in overseas markets. Hu Guangbin, Group CTO of Zhongqi Group and Zhongqi Cross-border, clearly pointed out that when overseas customers learn about a company, their first point of focus is invariably the company’s official website—its independent site. To this end, Youshun Laser and Zhongqi Cross-border jointly formulated a comprehensive strategy for optimizing the official website’s architecture. By refining the website’s structure and individual pages, they have boosted its search engine rankings and overall traffic, thereby comprehensively enhancing the company’s brand image. At the same time, by deepening their analysis of user browsing behavior and intent, they are able to gather user data from every angle, enabling more precise marketing efforts and driving positive sales growth for the company in overseas markets.
It’s safe to say that through its expertise in building cross-border independent websites, running advertising campaigns on mainstream overseas search engines, and managing social media operations, Zhongqi Cross-Border has helped Youshun Laser reach its target audience with precision and foster efficient engagement, enabling it to establish meaningful emotional connections with consumers and B2B clients worldwide and quickly integrate into local markets. Since 2017, Youshun Laser has gradually expanded from the European and American markets to emerging markets such as the Middle East and Southeast Asia, achieving large-scale, high‑quality growth and ushering in a new chapter in its “global strategy.”
Adhere to the strategic goal of “long-termism.”
“Going global isn’t about focusing solely on one or two orders; it’s about delivering long‑term, genuine value to our clients and helping businesses achieve integrated performance and growth overseas,” Hu Guangbin believes. Only in this way, he argues, can foreign trade services remain sustainable.
Long-termism has also become a crucial, persistent strategy for Chinese enterprises engaging in cross-border operations. Leveraging their deep understanding of overseas markets and the entire domestic supply chain system, and drawing on comprehensive overseas media resources and multi‑channel customer relationship management, Chinese cross‑border enterprises “build” service teams tailored to the actual needs of companies expanding abroad, thereby accelerating the pace of localizing operations and globalizing business. At the same time, they implement refined operations based on different industries and varying scales of manufacturing enterprises, continuously monitoring the effectiveness of their overseas expansion and making timely adjustments to marketing strategies—helping companies like Youshun Laser establish genuine global competitiveness.
With the support of long-termism, Zhongqi Kuajing has increasingly won the favor and recognition of Chinese enterprises expanding overseas. To date, Zhongqi Kuajing has helped more than 300,000 Chinese foreign trade enterprises successfully expand into overseas markets, and its three‑year renewal rate has exceeded 90%.
Today, the notion that “if you don’t go global, you’ll be left behind” has taken deep root in people’s minds. However, how to seize the enormous business opportunities in overseas markets still requires long-term exploration and concerted efforts from enterprises across the board. As a “growth-stage enterprise overseas acceleration program,” Zhongqi Cross-border collaborates with partners from diverse fields, continuously deepening the application and implementation of new technologies and new business models—thereby effectively enhancing the quality and efficiency of localized, refined operations, building differentiated product and brand competitiveness, and helping more Chinese companies truly integrate into local markets while driving genuine business growth for those going global.
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